A male's perspective in a female-dominated PRoffesion.
Hollywood has given us glimpses of a future with hovering cars, housekeeping robots and holographic computers. But how much of these technological advancements are fantasy and how much is feasible?
A hovering car would have been unfathomable less than 10 years ago, but now the idea is far from novel. Not only has Volkswagon released conceptual designs of hover cars, but Google has already developed a self-driving vehicle. Think about it. The only app available to the average person’s cellphone in 2003 was an alarm clock. Zeetus the Peetus, right?! The world is like so cosmic, stellar major. (Zenon, people. I’m referencing Zenon.)
Moral of the story? Technology is advancing rapidly and, as PR professionals, it is important that we keep up. The evolution of social media is a prime example. At a point, instant messaging and email were the only ways I connected to anyone on the Internet. Later came the regrettable era of MySpace and then came the less-regrettable-but-equally-disturbing Facebook era. Now, we see a new site pop up each week.
The influx of new and popular social media sites has changed how people communicate. It has changed how audiences interact with one another, brands, businesses etc. Interaction is no longer a one-way street. The audience has a variety of platforms to voice their opinions, suggestions and concerns. It’s not enough to inspire or inform an audience about a cause or product, but now you must engage them.
BRAC plans to do exactly that. The organization has a Twitter, Facebook, and LinkedIn, all which are regularly updated with important information about the nonprofit. BRAC also plans to engage the residents of Baton Rouge and surrounding areas through the use of the SCVNGR, a geo-location mobile gaming application. This is one example of how BRAC is conscious of its audience communication habits. Phone applications are popular among most people in the area and is an modern way to keep them involved in their communities.
Bengal Communications plans to assist BRAC in engaging the Baton Rouge area audience by delivering catered messages to different groups we hope to reach through traditional and social media. Since all members of Bengal grew up in the social media age, I am confident we will have no trouble tailoring messages for different types of social media accounts.
We recently launched our agency’s Twitter. Be sure to check it for updates on how we plan to attract residents to outlying Baton Rouge areas and to get more information about BRAC.
Until next time.. Supernova guys and girls,
(Unless, the Hollywood view of the future was true and a robot invasion us upon us.)
Man in Black.