A male's perspective in a female-dominated PRoffesion.
When envisioning the PR industry, many may conjure up images of beautiful women clad in all black frantically working behind the scenes of the latest premiere event.
However, three minutes in Dr. Jensen Moore’s PR writing class will easily debunk the common misconception. It’s much more than glamorous events. Public relations requires a variety of skills, creativity, passion and work ethic. And we’re made to showcase these qualities on a daily basis.
Since our specific MC 4001 course is part of the service-learning curriculum, we have the opportunity of gaining real world experience in the PR field. Our teacher was the sole recipient of a grant to use SCVNGR, making my peers and I the first and only students in America to access the app for free. In turn, we will be working with the Baton Rouge Chambers (BRAC) to use the SCVNGR app as a promotional tool for the city. Exciting, right?
Before I get into exactly what we’re doing, I’ll tell you a little more about who we’ll be working with.
BRAC is a non-profit organization aiming to ensure a prospering economy in the nine-parish Baton Rouge area. The entity’s latest effort includes branding Southern Louisiana as the “creative capitol of the south,” which highlights innovation and creativity in the region.
SCVNGR is geo-location based mobile application that enlists users to visit different locations and complete challenges to earned points. Earned points allow users to unlock badges and receive real-life rewards. BRAC plans to use the application to attract former and current residents to Baton Rouge while boosting the economy.
Now, this is where service learning comes into play. Our class has been divided into four different teams or “agencies” and given a specific area of Baton Rouge to promote. My agency is called Bengal Communications and we’re responsible for getting residents to travel in between different parishes and experience what each has to offer.
I serve as the strategy director alongside Allie Jarreau. We are responsible for leading the promotional and conceptual aspects of our campaign as well as developing a communication plan. Other members of my team include Emily Herrington, design director, Julie Barrios, writing director and Caroline Darwin, account liaison.
I am more than confident in our ability to make an impact in our community and end this campaign with happy client! I look forward to the future.
Until next time,
Man in Black